When was the last time you updated your website? Between growing your business, managing a team, and finding more ways to make more money, you might not have gotten around to mailing your web developer with new images or copy. It’s easy enough to upload new deals and products to your social media pages, but when is the last time you drove traffic to your website? If, when sending links to your website, you find yourself apologising that the design hasn’t been updated in a while, it’s time for a change.
There are many website building solutions that offers you the chance the create your own website with any coding or design experience at an extremely affordable rate. Whether you’ve just started your business and understand the importance of having an online presence, or you want to build a new website because your existing one is outdated, there are plenty of reasons to build your own website.
Let's first explore some of the benefits of building and managing your own website.
You are in Control
You don’t need to be at the mercy of a developer and designer, or their turnaround time and hourly rates. Website building solutions, allows you to drag and drop your content into the central management system (CMS) and publish as you please. You can make regular updates and changes every month – an essential option for those who rely on e-commerce or want to publish blog content on their sites. There are so many design templates to choose from as well as a free picture library so you have peace of mind that you aren’t using images illegally.
Your Business can become a Brand
Anyone can create a Facebook page for a fly-by-night business. A website gives your business credibility. Yes, social media pages are important, but they certainly aren’t where company research begins and ends. Your website provides potential customers and investors with a central hub for information about your business and deeper insights into your products and services that they wouldn’t normally look for on social media. If you want your business to be taken seriously, avoid using a generic email address and replace it with a company email address. BYBO features two packages which include 5 and 10 email addresses respectively.
Get Access to Digital Marketing Tools and Expertise
Ideally, you should be considering a digital marketing strategy along with the website you are building. The website itself will include SEO capabilities, social media integration, access to search engine advertising and the ability to capture user data which is essential in our digital world.
Spoiled for choice
There are so many website building solutions out there, and it can also overwhelm you as to which is the best one. Let us share a few that are easy to use, affordable and comes with tons of support.
WIX offers an excellent drag-and-drop site builder to create small websites. There are 100s of free templates available. WIX provides its own web hosting as well as domain names (free and paid). The App Market makes it easy to add extra functionality such as photo galleries or e-commerce.
Elementor are for users who like more open source based platforms. Elementor is used as a theme on WordPress. Also allowing you to create impressive page layouts/designs, even if you’re not a professional nor have any experience with site building with drag-and-drop capabilities with in the WordPress environment.
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